Affinity Click: A Refreshing Change in Pay-per-Click

AffinityClick, my sponsor for today's post, is a new pay-per-click ad network that looks interesting for two reasons.



First, every ad it shows is for a specific retail product, and a product is chosen based on the blog post where the ad appears. To achieve the same depth of targeting with AdWords, the advertiser would have to create a different Ad Group for each product in its catalogue. Amazon Associates does this sort of product targeting already, but it's pay-per-action rather than pay-per-click (which shifts more of the risk onto the blogger, who usually has the shallower pockets).

Second, it guarantees to pay the blogger 70% of the advertising revenues, whereas Google doesn't tell AdSense advertisers what percentage it pays. I've read rumours that Google adjusts the percentage to artificially smooth out earnings figures. I'm not sure I believe this, but I bet a fixed percentage means steadier income and less risk.

In short, AffinityClick ads for blogs look like a refreshing change for those of us trying to make money blogging. I've applied to join the program myself, and I can't wait to try it. Maybe it's time to give pay-per-click another chance.

Affinity Click: A Refreshing Change in Pay-per-Click