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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Policies for Manually Reviewed Ads
These are the policies to which ads I manually review for approval (such as AdBrite ads below the posts) will be subjected. They will be updated from time to time.
Geeks Need a New Loyalty Program
I'm in a lot of loyalty programs, and none of them have succeeded in getting and keeping me excited about shopping, or in making me feel like I really get something back when I spend. It could just be that I'm a full-time student and don't shop as much as most people, but I think the real reason is that no loyalty program really caters to the needs of technology enthusiasts and those with correlated interests. And I can suggest a solution.
Good news on ads: Category Filter
I'm pleased to announce that Google AdSense has just extended the Category Filter to me. It's still in beta, but at Google a lot of things are "in beta" for years even when they work almost perfectly.
A Category Filter from a major player such as Google is the first step toward cleaning up the online ad industry as a whole. Granted, it will take a while for Google to refine the filter, for webmasters to become aware of it and for certain webmasters' audiences to pressure them into using it. Still, I think by the end of 2010, ads for dangerous or useless products and services will be the exception rather than the rule, Web-wide.
A Category Filter from a major player such as Google is the first step toward cleaning up the online ad industry as a whole. Granted, it will take a while for Google to refine the filter, for webmasters to become aware of it and for certain webmasters' audiences to pressure them into using it. Still, I think by the end of 2010, ads for dangerous or useless products and services will be the exception rather than the rule, Web-wide.
Investment ads: an open letter to Google
It's good that unlike Bing, Google takes sufficient precautions to prevent illegal pharmacies from advertising with AdWords/AdSense. However, I think I speak for all webmasters who care about visitor loyalty, and most web surfers, when I say that AdSense ads would be much more relevant and much less tempting to block if the same high standard were applied to ads for investment advice and investment tools.
Ad Quality Control
(Update Sept. 16 2009: Now that I can and do use AdSense's Category Filter, the situation outlined below has improved.)
One of the things I'm looking forward to about my own blog, compared to Associated Content or Bukisa, is having some control over the quality of ads that run alongside my posts.
One of the things I'm looking forward to about my own blog, compared to Associated Content or Bukisa, is having some control over the quality of ads that run alongside my posts.
The Problem
On AC and Bukisa, a lot of the ads are for weight loss advice that's unhealthy and ineffective compared to what you can get for free from government websites or your local library. Sometimes the site will peddle not just advice but also dangerous drugs (or, at best, placebos that will keep people from seeking out real treatment).
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